Founded in March and launched in July of 2006. Twitter has grown to over 300 million users and one of the top ten ranking websites in the world.
Twitter allows a user to send short 140 text character messages called ‘tweets’. Other registered users can interact with these tweets. Over time Twitter has included url links and the facility to add pictures, audio & video links. Since 2016 users have the ability to live stream direct within Twitter with their app Periscope.
For many it seems Twitter is dying a slow death. Growth has slowed. A lot of noise seems to have permeated into the platform. People are one way broadcasting rather than interacting. Many see Twitter not being as innovative enough. Other platforms like Instagram, Snapchat or Facebook appear to innovate. Talk within the marketplace suggests Jack Dorsey should resign and allow Twitter become acquired. Difficult to predict that Twitter would continue growth should Jack resign or the company become acquired. What’s even more difficult to predict is how Twitter should change and evolve compared to other other social platforms.
In 2016 Twitters growth has slowed to less than double digits growth for the first time in 9 years. In the modern era, a digital company may seem in peril when it loses double digit growth. Perception of the downfall of the platform seems more pervasive more so than reality. Since the growth of the platform is slowing and it is maturing. Another ‘trouble’ Twitter has is growth in revenue, year on year. This can be complex since Twitter is a publicly listed company and has shareholders to take care of.
Over the last two to three years, Twitter users are broadcasting so much more than engaging with others. Engaging on Twitter in the early days was much easier. Real conversations were had. Easier to broadcast information on Twitter, than engage in meaningful and real conversations.
One aspect as a % of Tweets automated currently is very hard to pin down with accuracy. The rise of Twitter publication tools has lowered the barrier for being able to produce more. With automation it is easier to publish information. Personal engagement is low. Hence the net effect from automation is much less actual or real time engagement. The main reason Twitter was to bring to the marketplace.
When I start to follow another, the first Direct Message received, I’m being sold me or ask to sign me up to a program. A pet hate for me is following someone on the platform, I then receive an automated response thanking me for following. Then in the same message they are asking me to sign up to a newsletter, a program or something else. I don’t care if it’s free. I would much prefer one on one engagement and an actual person to say hi. Don’t get me wrong. I have plenty of times followed someone and forgot to say hi or engage with them myself.