• Home
  • Blog
  • About
  • Privacy

Digital Tools Of The Trade

Discover the tools to help make your blog, social or small business easier

  • Twitter
  • Online Business
  • Live Streaming
  • Social Media
  • Online Tools
  • Toolkit
  • Apps
  • #OneMinutePodcast
  • Events

I’m A Small Business Owner Do I Need To Use Social Media For My Business?

October 12, 2016 by Jason Stevens Leave a Comment

Urban Street
As someone who spruiks the use of digital tools for small business’ and entrepreneurs, my first answer is no.

You do not ‘need’ to use social media for your business. But you are at a distinct disadvantage compared to those other small business’ who do. Those who use social media already have the opportunity to share their products or services or customer discussions to a much wider audience.

There are also so many other potential advantages as well.

You gain exposure to a much larger audience outside of your immediate geographic locale.
You may gain traction with a younger/older audience you may not have had in the past due to your current target market.
You gain the ability to offer instant customer service through being able to answer questions, or queries, in real time.
You have the opportunity through audience interaction to gain their custom, with an audience to know, like and eventually trust you. This garners more leads, word of mouth advertising and more sales.
You gain clarity in honing customer service queries and making your product or service better when people ask you questions or make complaints and you act on them in a timely fashion.
You may become an influencer in your industry as you gain exposure not only with customers but in your industry as well.
Others may see you as a go to influencer and you may become involved in industry talks or be interviewed by the media.

There are many concerns small business owners have that usually stop them from using social media.

I am not young enough, its the kids these days who are all over social media and know how to use it.
I don’t have time, I am too busy.
I cannot afford social media.
If I use social media, what’s my ROI? (return on investment)I cannot afford the service of social media companies, its too expensive.
I cant afford the equipment (For say creating video’s on Youtube)

These are all valid concerns. Its also often not having awareness of using social media or having a strategy in place that can be huge stumbling blocks for you the business owner who want to use social, but don’t know who to ask, or where to learn. You also don’t want to spend large amounts of money as a long term social strategy is great, but cash flow can be impacted severely until business social use starts to see a return to generate dollars (which can take months)

The most oft asked question is ‘which social platform do I start with’? The most often given response is ‘go where your audience is’. This makes sense if you are a photographer and Instagram would be the suitable platform for your work as its such a visual platform. For others, if you are a butcher, sending a customer an email with beef recipes after they purchase beef from your store may be a more suitable answer and following up on Twitter may be the way for your butchery.

Social gives you, the business owner, more power to bring awareness to a new, or existing customer base of your products or services. It also gives your customers the opportunity to ask questions and make enquiries of you. All this also with being location independent.

Over the coming months this site will answer those questions on being aware of social media and how it’s impact and use can help you as a business owner get more leads, enquiries and eventually sales.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • More
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Related

Filed Under: Apps, Intrapersonal Skills, Online Business, Social Media Tagged With: learning social media, social, social media, social media for business, using social media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

  • Visme Review: Software Features & Pricing And Why You Need This As Part Of Your Amazing Graphics Creation
  • The Paramount Guide To Using Lumen 5 & Increasing Your Engagement
  • What Is The Periscope App?
  • 44 Powerful Content Formats That Will Rock Your Website
  • What Is Asana Software?

Amazon

Recent Comments

  • vendor advocacy on Speed Up Your Keyword Research & Content Ideas With Answer The Public
  • Jason Stevens on Namechekr – Quickly Find If A Name Is Available On Multiple Social Media And Other Sites
  • ninaschultes on Namechekr – Quickly Find If A Name Is Available On Multiple Social Media And Other Sites
  • Jan Zac on 50 Inspirational Quotes To Make Your Day
  • Jina on 50 Inspirational Quotes To Make Your Day

Archives

  • December 2019
  • May 2019
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • July 2016
  • June 2016
  • May 2016
  • October 2015
  • September 2015
  • July 2015

Copyright © 2021 · Magazine Pro Theme on Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.