Within the Instagram app you can change your setup of a personal account, to a business account to add details about your business.
Information like a contact phone number, a contact email address, your opening and closing hours or your business address can be added to your profile.
You also gain access to Instagram insights (side note, requires a link to a valid FB Page) this will give you additional details about your likes, posts and account activity in more detail than a personal account.
Yes, business accounts are free to setup and use on Instagram.
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