Nooooo I hear the digital marketers cry.
Automating Twitter is so 2014 and the death knell if you want to gain traction and succeed on the platform they will say. You NEED to be open, honest, transparent and tweet in the moment to be authentic.
I used to think that belief and recently I have come to disagree. But hear me out.
First of all, I don’t ONLY auto -tweet. I spend a HUGE amount of time, getting in the trenches. I tweet manually, I ask questions manually, I respond to statements or others questions in real time. Rarely these days I also do live video on Periscope. I engage in real, live conversation when and where I can as often as I can. Which happens to be daily.
But there are advantages to getting automation in the mix as well. I’m not going to tweet a response to someone at 3am. I won’t always remember to put in a good quote or ask a question considering its about 18 minutes for a tweet lifespan. Even writing this article is telling people I am open and transparent with using automation when I tweet every day.
Also I have conversations with people all around the world. There are some days a conversation of 4 tweets may take 3 days because of the time difference in other countries! Conversely, if I was only to tweet in real time, more than half the population of the world would never potentially read my tweets.
I mix up automation with always trying to change it up as much live tweet and engagements as possible.
Automating tweets allows for the following to happen.
# Highlights tweets to others in other countries
# Highlights tweets to others in different time zones
# Starts conversations with others that I may not have the benefit of having conversations with prior
# If others access my links and engage on my blog this allows for conversations to start outside of Twitter
# Aloows for you to be seen and become VERY consistent on the platform
Twitter is one of those wonderful platforms where some automation is expected. Its also a platform that sees ALOT of it. It is also a place where live interaction and the benefit of having real conversations with others, is also expected. Unfortunately it does not happen enough.
Since I am conformable doing both, I will always struggle with the right balance of automation and real engagement. It wont stop me from doing either.
So I ask you the reader, do you AGREE? or DISAGREE? let me know in the comments or drop me an email firstname.lastname@example.org