The most difficult aspect I have found for writing for this blog is defining an accurate avatar (customer/client profile). I admit that writing about digital technologies and apps one uses on a phone is done without much difficulty. The issue I do have is defining exactly who my tribe is for this blog?
I know my broad target market are solo-preneurs especially those who work from home, digital entrepreneurs and small business folk. It is within these three broad categories therein lies gold for me. Over time and with the right amount of feedback via comments, emails and social media messages, I will be able to narrow down and focus on the right tribe with the right vibe for this blog. Through further exploration and with you, my reader, providing me with assistance, I will explore in more detail and define most likely three avatar profiles I see best define who I am helping here on the blog.