An overwhelming number of apps are available for our mobile devices today. Critically, even harder to decipher what apps are the right ones for the task you need to complete or to create content.
Knowing which tool is right for the job will benefit you in gaining back time, reducte your costs or automating repetitive tasks.
Some apps work well on their own or even in tandem with other apps, giving you multi-functionality. The main purpose of using apps from a productive or business point of view is it must be moving the needle for your business or you waste time, money or resources.
Here is a list in quickly understanding those apps that work well for specific tasks you, or others in your business need to get the job done.
Twitter – Builds relationships, answer customer queries, build authority through consistent promotion of relevant information in your niche or business.
Periscope – Live streaming video in real time. Show behind the scenes of your business. Road test a speech for a speaking gig. Show a how to on a subject. Get instant feedback on asking your audience questions about business, writing a book, creating a course or even conduct an impromptu webinar.
YouTube – Recorded video. Like above for live streaming but you get to edit, fine tune, add still pictures, music or text and clean up your video before publishing your recordings. Your video’s may be serial in nature (once a week on a regular basis) or produced as often and published as you like. Your videos can be as short or as long as desired.
Buffer – You may already in real time or manually publish on a few social media accounts, yet buffer can automate messages and links, pictures, text and video’s on Twitter, Facebook, Google+, LinkedIn, Pinterest & Instagram (at time of writing, instagram ‘reminds’ you to post to the platform) but in the not to distant future, you will be able to natively upload to Instagram via Buffer.
Lastpass – You never need to forget a password again. Lastpass allows you to input and retain your Username & Passwords for most of the hundreds of popular sites (Buffer, Facebook, Twitter, Google, Amazon, LinkedIn, Live.com, etc) as well as manually enter for non listed sites. You can also make specific notes for additional information keeping. That app also offers an internal browser to access secure websites that will automatically log you in within the app.
Hemingway – Although web based, the Hemingway app as it’s referred will help improve your context, spelling, syntax and grammar with your writing. Especially if you write reports, blog posts or that next Pulitzer Prize winning book.
Paypal – The most common payment non bank gateway on the web today. Make and receive payments direct or from hundreds of countries around the world. PayPal also integrates as a payment gateway or as a shopping checkout.
Canva – Graphic design platform for non graphic designers. Create stunning content like banners, business cards, flyers, postcards, presentations, menu’s tickets with photo’s, graphics and fonts.
Instagram – If you like talking in front of a camera, talking photos of food or when you travel to exotic places. Or if you are into photography or being photo’d whilst doing yoga, then if you do any of these, Instagram is for you.
With Instagram, you can hashtag and display photo’s, talk on camera in real time to your followers or add funky filters for difference to your photos and share them on other platforms.
This can be benefited by building a tribe of followers and providing them with value and most likely a product or service to sell off of Instagram.
Mailchimp – Provies a marketing automation service, especially through the use of email marketing campaigns. Give your potential buyers information in email format. Mailchimp provides a platform to give your recipients an email each day, week, bi-weekly, monthly or on specific days and times. Your sales program may be purely informative such as a newsletter, a chain sequence of emails providing education on a topic with the final email in the sequence asking for a purchase. Other email forms may provide a mini course, education, or a short series of emails that lead to other platforms (webinar, video, podcast). The goal of this sequence is an eventual sale. Most of your emails once setup are completed once and your receiver of the emails will trigger a sequence of emails automatically.
Xero – Cloud based accounting software. There are several plans available, but at the basic plan level, you can process, bills, quotes & invoices. You can also only process 20 transactions from your bank requisition. The benefit is all your information is in the cloud and you will find this allows your accountant to reconcile your accounts quicker. Also beneficial if you use a bookkeeper and they are knowledgeable with Xero.
There you have it. These apps essentially will help cover most of what you do in business. Of course there may be one or two apps that are not on this list, but not by purposeful intention. Also, many will be familiar and use similar apps on this list.
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